Surveillance Scoring
Major American corporations, including online and retail businesses, employers and landlords are using Secret Surveillance Scores to charge some people higher prices for the same product than others, to provide some people with better customer services than others, to deny some consumers the right to purchase services or buy or return products while allowing others to do so and even to deny people housing and jobs.
The Secret Surveillance Scores are generated by a shadowy group of privacy-busting firms that operate in dark recesses of the American marketplace. They collect thousands or even tens of thousands of intimate details of each person’s life – enough information, it is thought, to literally predetermine a person’s behavior – either directly or through data brokers. Then, in what is euphemistically referred to as “data analytics,” the firms’ engineers write software algorithms that instruct computers to parse a person’s data trail and develop a digital “mug shot.” Eventually, that individual profile is reduced to a number – the score – and transmitted to corporate clients looking for ways to take advantage of, or even avoid, the consumer.
Because these new algorithmic scoring systems are closely guarded secrets, consumers have no knowledge that they are victims, and no recourse when a score based on inaccurate information is used to make a negative decision about them. Surveillance scoring empowers corporations to engage in modern-day redlining with enormous potential to conceal racial and other forms of discrimination against consumers.
We have asked the Federal Trade Commission to investigate and stop illegal surveillance scoring.
Related News Coverage
Chicago Tribune: The high-tech Jim Crow era: How your data is being weaponized
NYT: I Got Access to My Secret Consumer Score. Now You Can Get Yours, Too.
Business Insider: How to check consumer rating score from apps Yelp, Airbnb, and Twitter
NBC 26: I-Team: AI, algorithms may be cheating you out of the best deals online
Mercury News: FTC urged to probe ‘secret surveillance scores’ used against shoppers, job and housing applicants
The Hill: Advocates push FTC crackdown on secret consumer scores
Gizmodo: The 'Surveillance Scores' Companies Use to Rip You Off Might Be Totally Illegal
MediaPost: FTC Urged To Investigate Discrimination Based On Data